The term “Meta rebranding” refers to the change of name of Facebook’s parent company to Meta Platforms Inc. CEO Mark Zuckerberg revealed the rebranding in October 2021, indicating a strategy change toward creating the metaverse, a virtual reality environment where users may communicate with digital items in three dimensions and with each other.

The company’s vision for the future of social networking and technology was reflected in the new logo and branding components that came with the rebranding. By making significant investments in virtual reality (VR), augmented reality (AR), and associated technologies, Meta hopes to take the lead in the creation of the metaverse.

Concerns over the possible effects on data security, privacy, and the future of digital communication and interaction have been raised by the move. The goal of Meta’s rebranding is to revolutionize how people interact, collaborate, and have fun in the digital age.